STRATEGY / TRANSFORMATION / EXECUTION
Natasha Seth
I help your strategy survive contact with reality.
I work with founders, leadership teams and businesses at the point where ambition, change or growth needs to become an operating reality.
My experience spans banking, capital markets, insurance, alternative investments, fintech, consulting and founder-led ventures, with a growing focus on health, wellness and longevity.
LONDON-BASED / WORKING GLOBALLY
CURRENTLY IN MUMBAI / LONGEVITY SUMMIT INDIA 2026
01 / WORK
From strategy to something that works.
I work across strategy, proposition, customer, brand and execution, helping businesses connect the pieces, sharpen the decisions that matter and make sure the commercial story, customer experience and operating reality reinforce one another.
Strategy and business coherence
Making sense of the whole picture, clarifying what matters and connecting decisions across the business so strategy, proposition, organisation and execution reinforce rather than contradict one another.
Proposition, customer and brand
Helping businesses get clearer about what they are offering, who it is for, why it matters and how the customer should experience it across product, service, brand and delivery.
Growth and market development
Working with businesses as they explore new markets, partnerships, propositions and growth opportunities.
Fractional, interim and founder advisory
Stepping in during periods of growth, transition or change to provide senior operating support, help founders work through new organisational challenges and bring structure to the realities that emerge as a business evolves.
The problems worth solving rarely sit neatly inside one function, market or discipline.
02 / EXPERIENCE
Experience across institutions, ventures and new categories.
I have worked across banking, capital markets, insurance, alternative investments, fintech, consulting and founder-led ventures, in environments ranging from large global institutions to businesses being built in real time.
The settings have been very different. The common thread has been understanding how the pieces fit together, finding clarity in complexity and helping good ideas become credible, workable businesses.
01
Financial services and fintech
Strategy, operations and transformation across multiple investment banks, consulting firms, government-sponsored enterprises and financial market infrastructure.
02
Independent advisory
Working with founders and leadership teams across strategy, proposition, organisational design, transformation, commercialisation, growth and complex delivery.
03
Wednesday 66 Productions
Director, working on the commercial, operating and venture foundations of independent production.
04
Freelance for Good
Founding member and CFO, helping shape the operating and financial foundations of a purpose-led freelance platform.
05
International experience
Career experience across the US, UK, India and Latin America, working in complex cross-border businesses and programmes.
Operating view
Different industries. Same fundamental questions.
Where does value actually sit?
What is not joining up? What does the customer need? And what has to be true for the whole thing to work?
03 / CURRENT FOCUS
The business of health, wellness and longevity.
My own experience navigating health optimisation introduced me to a familiar problem from a very different perspective: an abundance of science, data and options does not necessarily make it easier to know what matters or what to do next.
That has made me increasingly interested in the commercial and operating questions around health, wellness and longevity: how credible propositions are built, how people navigate complexity, and what it takes to turn promising science, services and technologies into businesses people can understand, use and sustain.
Consumer relationship
Who owns the relationship across medicine, diagnostics, nutrition, movement, supplements, technology and traditional systems of health?
Commercial model
Where is there recurring willingness to pay, rather than novelty, status or one-off experimentation?
Cross-market translation
What can travel between markets, and what needs to be rebuilt around local behaviour, trust and delivery?
04 / APPROACH
Clarity, structure and momentum.
01
Find the real question
Separate the actual decision or constraint from the noise surrounding it.
02
Design for operating reality
Build around how people, incentives, customers and organisations genuinely behave, not how a presentation assumes they will behave.
03
Translate across worlds
Connect founders, specialists, functions and markets that often use different language to describe the same underlying problem.
04
Leave behind something usable
Create decisions, structures and operating models that can continue working after the advisory engagement ends.
05 / CONNECT
Working through something complex?
I work selectively with founders, leadership teams and organisations on strategy, transformation, commercialisation, growth and complex execution.
I am particularly interested in businesses entering new markets, developing new propositions, bringing different parts of the business into better alignment or working through periods of significant change.
LONDON-BASED / WORKING GLOBALLY